Advertisement Circuit - 2008
It was an action on the subject of consumption. It toured a few smaller-sized bars in the center of Divinópolis; held in 2008 by a collective of artists from the city. This urban action consisted of setting a panel of values (bars price panel) in 06 bars. In these panels were inserted poetic texts of artists of the city proposing sale or exchange or another type of advertisement that connects and / or disconnects with the space in question.
The Ad Circuit ran through a list of pre-elected bars by the group on weekends. Each weekend an artist took care of this poetic action and of a specific bar.
The intention was to intervene in the private / public space that could function as a forum, making public insertions of poetic writings, including a critical sense in the space of the city dictated by alienation. A break was proposed with the conventional separation between literary writing and visual writing in the traditional way. Different forms of art and writing were invented, which would put into doubt the programmatic, resizing the relation of the subject to the environment, and having the aesthetic object as a mean of exchanges, which can instigate the viewer's gaze.















